One of my favorite marketing tools for social media engagement and editorial calendar is SproutSocial.  They have tiered pricing to serve growing businesses with a nice range of analytics reporting too.  Start a free trial at

Another favorite tool of mine is Canva.  Basically a beginner’s toolbox for basic graphic design.  It’s easy to figure out, fun and loaded with FREE templates for social media, digital and print.

To stay up-to-date on all things social media., hosts one of the largest yearly social media conferences, called Social Media Marketing World in lovely San Diego, CA.  Professionals from all industries attend and the speakers are first class.

Looking for a way to optimize your Instagram strategy?  Check out for an easy-to-use, economical option for scheduling and creating a nice Instagram content calendar.  You can also add emojis to your posts making it super fun!